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For the people who didn’t understand how #Cambridgeanalytica steal the user data, must read this post.
Have you ever used any app like:
which filmy character is like you?
Who is your best friend?
How will your life be in 2050?
Etc…
When you use this app, you authorize certain information to be accessed by them. These information may also include your political preferences or any other sensitive information
People might not talk publicly about their preferences but they do talk about it on WhatsApp which again is owned by #Facebook
These information are used to manipulate people and their thought process. If you have recently started liking or disliking any political party, then this could be a reason.
You talk about any famous person, whenever they get caught in any scandal or any case they hire a PR agency that again manipulates our thoughts about the person concerned by using social media.
Many of us fight for something that doesn’t exist, means its fake story, created by these PR agency. To save urself from these gimmicks please read the pointers below:
1. Never access any app on FB that asks for the access to ur personally identifiable info or never use any third party app
2. Never share personal posts publicly
3. Never accept the friend req from a person by looking at the mutual friends. They might have used the same reason to add the person
4. Only download FB app from play store or app store
5. Avoid using any Chinese made apps as Russians and Chinese are infamous for it
6. Don’t access any link that says: “Amazon or Flipkart dhamaka” offer
7. Last but not the least “act sensibly and use common sense“
Few organisation do use it for making profit also like, amazon or flipcard. The moment you search anythig on google, you do get the advertisement at several other sites. These companies use data analytics to instigate you to buy their product by showing it at several places. Also it is to be noted that when you buy any product the site automatically shows you the products that adds some value to the product you are buying. For e.g. when you buy a mobile, the website will show you other accessories that can be used along with it. It is done using data analytics.
Social media and data analytics is a deadly combination!
Few organisation do use it for making profit also like, amazon or flipcard. The moment you search anythig on google, you do get the advertisement at several other sites. These companies use data analytics to instigate you to buy their product by showing it at several places. Also it is to be noted that when you buy any product the site automatically shows you the products that adds some value to the product you are buying. For e.g. when you buy a mobile, the website will show you other accessories that can be used along with it. It is done using data analytics.
Social media and data analytics is a deadly combination!
